Matchday Reach
A visibility mix puts the brand next to the fixtures and coverage people are already opening. Matchday Reach is one way to start that conversation.
- Live-score display placements
- Sports-news placements
- An agreed fixture window
Packages
Combine sports publishers around your campaign.
These example packages show how publishers and formats can be combined. The final plan depends on your audience, market, timing, budget and available inventory.
Example selector
Explore a campaign mix
Choose an example goal. The panel changes with it. This is not a live inventory planner or a price calculator.
Acquisition Mix
An acquisition mix connects the first placement with follow-up advertising for eligible audiences, plus an agreed way to measure. Acquisition Mix is the example.
- Publisher advertising
- Eligible retargeting
- An agreed measurement setup
Story Distribution
A story mix places an article with relevant sports publishers and agrees how publication will be confirmed. Where a placement is paid, the article is treated as sponsored. Story Distribution is the example.
- Publisher shortlist
- Article placement and distribution
- Agreed publication evidence
Example packages
Example campaign mixes. Publishers, formats, timing and commercial terms are agreed for each brief.
Visibility around selected sporting momentsMatchday Reach
Build visibility around the moments your audience is following.
Who it may suit
Sportsbooks and brands that want to be present around fixtures their audience is following.
Why each part is included
- Live-score display placements
- Visibility while people check the fixture, the score and the match information.
- Sports-news placements
- Context in coverage of the same sporting moment.
- An agreed fixture window
- The activity stays tied to the matches you choose.
To build your plan
- The markets you want to consider
- The dates or fixtures in view
- The assets you can supply
- A budget range, if you have one
Introduce a brand or proposition in a selected marketMarket Launch
Introduce your brand through a selected mix of sports media.
Who it may suit
A brand opening a market, or explaining a proposition to people who follow sport there.
Why each part is included
- Relevant local publishers
- Environments in the market you want to enter.
- Display placements
- Visibility while the launch is underway.
- Article distribution
- Space to explain the proposition in a publisher format.
To build your plan
- The market or markets in view
- Launch dates
- The assets or source material you can supply
- A budget range, if you have one
Support qualified visits and agreed conversion goalsAcquisition Mix
Connect discovery and follow-up activity around your acquisition objective.
Who it may suit
Teams that want a first placement and a follow-up for eligible audiences, with measurement agreed up front.
Why each part is included
- Publisher advertising
- The point of discovery on live-score or sports-news sites.
- Eligible retargeting
- A follow-up where the audience setup and placements support it.
- An agreed measurement setup
- A shared view of which visits or conversions will be counted.
To build your plan
- The markets you want to consider
- Campaign dates
- How the audience can be defined
- What you want to measure
- A budget range, if you have one
Encourage eligible interested visitors to returnReturn Visit
Give interested audiences a relevant reason to come back.
Who it may suit
Advertisers who already have an eligible audience they want to address again.
Why each part is included
- Audience review
- Who can be included, and who should be left out.
- Retargeting placements
- Where a follow-up message can actually run.
- Message sequence
- What the returning visitor should see next.
To build your plan
- The audience setup you already have
- Markets and dates
- The message or assets for the follow-up
- A budget range, if you have one
Communicate a launch, product or announcementStory Distribution
Put your story in relevant sports publications.
Who it may suit
Brands with a launch, product or announcement to place in sports publications.
Why each part is included
- Publisher shortlist
- Titles that fit the subject and the market.
- Article placement and distribution
- The story in an agreed publisher format. Where the placement is paid, it is treated as sponsored.
- Agreed publication evidence
- How publication will be confirmed.
To build your plan
- The markets you want to consider
- The announcement and the dates
- The article or the source material
- A budget range, if you have one
Questions about packages
Do you sell SSP supply?
Yes. SSP here means sports supply: live-score and sports-news placements, planned as a buy around your market, sport and dates. It is a managed campaign, scoped from a brief.
Can we combine services?
Yes. We can build a package around the combination your campaign needs.
Are these fixed packages?
These are starting points. Publishers, formats, dates and commercial terms are scoped for each brief.
What does a campaign cost?
Cost depends on the media mix, markets, timing and scope. Share a brief so we can discuss suitable options.
Do we need to know which websites to buy?
No. Helping you choose the publisher mix is part of the planning service.
Can you include retargeting?
Yes, where the audience setup and available placements support it. We'll discuss those requirements with you.
Will articles be sponsored?
Publication requirements are confirmed as part of the plan. Where placement is paid, the content is treated as sponsored.
Build the mix around your brief.
The examples are starting points. Tell us the goal and we'll scope publishers, formats and timing for that campaign.
Plan your campaign